Tag Archives: Social Media

Social Media, the Double-edged Sword

Your use of social media can make or break your career

By Nicholas Tschinkel

Media Club Reporter

Ever wonder why you might not have gotten that callback from your prospective employer?

Professor Paul Miller will answer these sorts of questions and more at his “Digital Media and the College Student” Workshop on Tuesday, May 3, from 4-5 p.m. in ATEC 202.

When it comes to being professional and applying for career opportunities, social media platforms such as LinkedIn, Facebook and Twitter can be a “double-edged sword.”

Social media can obviously affect students in a negative way, especially if posts can be easily misconstrued by others. What you post on social media can (and likely will) determine if you get the job.

“I have spoken with employers who have said the sole reason they did not hire a candidate is because they had a picture on their Facebook wall which showed the prospective candidate holding a red plastic cup,” Miller says.

No matter what was in the cup, the employer chose not to pursue the candidate, simply because the cup could be misconstrued for holding an alcoholic beverage.

While social media can hurt your chances of landing a career position, it can also be an invaluable tool when it comes to getting hired.

Your chances of getting the job improve greatly if you “network” with professionals similar to your field on sites such as LinkedIn. It will also be beneficial to follow influential people within the same professional path.

Starting a career-related blog gives you an added bonus in the mind of employers, because they see it as taking pride in your profession and working hard, even when it is not being required of you.

“One of the most important things students can do in preparation of their interview process is expanding their digital footprint,” Miller says. “We will talk about how to best go about this during the workshop.”

The seminar will end with a brief discussion about Central Penn’s Career Services; a service Miller feels too few students take full advantage of.

“What many students don’t understand is that when you graduate from Central Penn, you have career services for life,” Miller says. “If you ever need anything, you can call them and they will take care of you.”

Background Music:  (Podington Bear) / CC BY-NC 3.0

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