Media Club Commissioned To Produce Promotional Videos

By Norman Geary

Media Club Reporter

The Knightly News Media Club at Central Penn College will be doing a video project during the summer term on the Summerdale Campus to promote a local real estate group and to give communications students an opportunity to have hands-on marketing experience.

The real estate group is donating money for the project to cover operations, prizes for videos the students produce and for the club’s treasury.

The Bill Gladstone Group, of Wormleysburg, a commercial-industrial realty office, contacted Central Penn Education Foundation Director Matt Lane and asked whether some Central Penn students would be interested in getting involved with a marketing project that involved a bobblehead figurine of Gladstone that will be used in the company’s marketing projects on social media and other channels.

The idea is for the students to make videos featuring the bobblehead in various locations, such as by industrial and commercial properties. The Education Foundation will match Gladstone’s grant, with foundation money earmarked for student needs.

Gladstone said he wanted to give students an opportunity to get some hands-on marketing experience they will use in the field of communications.

Cutline: A media club video project that the Bill Gladstone Group will use in promotions will feature this Bobblehead figure of Gladstone. Photo by Michael Lear-Olimpi.

A media club video project that the Bill Gladstone Group will use in promotions will feature this Bobblehead figure of Gladstone. Photo by Michael Lear-Olimpi.

How did the project get to the desks of club advisers Prof. Michael Lear-Olimpi and Prof. Paul Miller?

“Bill Gladstone approached the Education Foundation about a way for his bobblehead, which is a brand for his business, NAICIR The Bill Gladstone Group, to be featured in some promotional material,” Miller said.  “He asked the media club to have a video project club competition.  The Gladstone Group would provide scholarships or money to the winning teams, and also make a contribution to the media club.”

Three teams were set up: Christine Hoon, media club president, and Yuliani Sutedjo, media club secretary, will be one team; Lawrence Wilson and Nasir Harris, who are active in the club’s podcasts, are another team; and Norman Geary, vice president, and Keith Gudz, advertising and promotions,  are the other team. Club member Sherri Long, graphics specialist, will assist the teams with final editing. The club advisers will guide the teams.

The faculty support center will play a role in helping the club teams polish their videos. The marketing department is also helping by lending the club some equipment.

“We appreciate both contributions from marketing and the faculty support center,” Miller said.  “They have been invaluable to the Media Club’s work and will certainly be an asset with this project.

The project deadline is Week 8 of the summer term, and will be presented to the Gladstone Group in Week 10.

“The media club welcomes Mr. Gladstone’s offer and support,” club co-adviser Michael Lear-Olimpi said. “The contribution to our treasury the Gladstone Group is making for prizes for the videos and for general funding will go a long way in building our inventory to provide learning opportunities for club members. Bill came up with a great idea. Good marketing! And we thank the Education Foundation.”

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